Copywriting
I specialize in copywriting for creative small businesses.
What is Copywriting?
Copywriting is, simply put, the profession of writing copy. So maybe a better question is . . .
What is copy?
Copy is the voice of your business. It’s the text that fills the pages of your website. It’s the messages you send to clients and customers, the words on advertisements, the captions on social media posts.
Why does your
creative business
need Copywriting?
As a creative business owner, you’re an expert at your craft. Whether you’re creating art, taking photos, making music, or styling hair, you know the most about your business.
But describing your expertise in copy that will attract clients is a whole different set of skills — one you’re probably not an expert at.
Even if you’re the very best in your field, it’s difficult to attract new customers if you can’t effectively convey that in writing, for two big reasons:
01/
On the surface level, your clients want to do business with some who communicates professionally.
02/
Beneath the surface, the SEO elements in your copy can make or break your web traffic.
Potential customers often make split-second decisions about whether to close your tab, delete your email, or swipe out of your profile and look elsewhere . . . or to keep reading. Good copy can tip the scales in your favor!
Your creative business needs professional copywriting to make sure your clients are seeing the best version of you. I have years of experience translating complex topics into easy-to-read, engaging text to ensure the right message gets across.
Why should you trust Bart & Pen Co. with your Copywriting?
If you search for professional copywriting on the internet, you’ll find lots of big firms that employ dozens of writers. You’ll also find independent copywriters who write copy for everyone — from plumbers to tech startups to credit unions.
I’m not knocking those copywriters — but my niche is a little different. I’m a creative small business that works with other creative small businesses, and I understand how personal and unique your business is.
Bart & Pen Co. is not your average copywriter because . . .
01/
I understand creative small businesses.
As a sole proprietor, I know that your business’s identity is not entirely separate from your identity. Part of your appeal to clients is that the service feels personal — because it is.
I strive to bring that same experience to my clients. I write, tweak, optimize, tweak again . . . all of your copy myself, and respond directly to your feedback and edits. I get to know you, so that all of your copy reads like you wrote it yourself.
02/
I believe that optimization shouldn’t come before good copy.
Search engine optimization (SEO) is super important aspect of web copy that helps your website show up in Google searches. But text that prioritizes SEO above all else can sound clunky and unnatural.
Good web copy balances SEO best practices and informative, well-written text, so potential clients don’t just click on your site in search results – they keep reading.
03/
All my copy is original – and written by a human.
There’s been a lot of buzz recently about AI “replacing” copywriters — about how easy it is to plug your topic into a chatbot and spit out a blog post. The truth is, AI has a lot of time-saving potential for small business owners. But effective copywriting is not where it shines.
For all AI can do, it can’t come up with copy that incorporates keywords for SEO and still reads like you wrote it. It can’t write blog posts with accurate, informative, fully fact-checked content about your nuanced area of expertise. Most importantly, AI can’t write copy that doesn’t sound like AI.
In the same way AI can’t replace you — your ability to create completely original art, products, and services — AI can’t replace me. Your brand is built on what makes you unique from other creatives. Your copy should be, too!
Can’t find exactly what you’re looking for?
Reach out to me if you’re interested in any copywriting services not listed here!
Pricing
Up to 500 Words
Starting At$100
Perfect for . . .
1-1.5k Words
Starting At$200
Perfect for . . .
3k+ Words
Starting At$400
Perfect for . . .
Single Page Copy
Starting At$200
If you need . . .
Full Site Copy
Starting At$1,000
If you need . . .
Web Copy Audit
Starting At$500
If you need . . .
Single Email Copy
Starting At$100
If you need . . .
Email Workflow
Starting At$800
If you need . . .
Up to 1.5k Words
Starting At$100
1.5k-3k Words
Starting At$150
3k+ Words
Starting At$200
Why do all my prices say “starting at”?
I don’t have a set price for my services because every project is different! When you inquire with me, I’ll create a custom quote and detailed scope of work based on your business’s unique requirements.
The prices listed on my site reflect the cost of a “simple” project in each of these categories. Complexity of subject matter and research and formatting required can all increase the cost of a project.
If you have a specific budget in mind, please let me know! I’ll work with you to make sure you get the most bang for your buck. I’m also happy to offer discounted pricing for multiple services and large projects.
Work Samples
Snowy Garden of the Gods Elopement
Maye.Be Take A Photo
550 words
What Does an Elopement Ceremony Look Like?
Maye.Be Take A Photo
1,400 words
Maroon Bells Elopement Guide
Maye.Be Take A Photo
3,800 words