Blog Writing for Photographers
Not all copywriting is created equal – you need an expert in blog writing
for photographers.
01/
Years of experience writing for photographers about sessions, locations, and client resources
02/
Blog content that balances informative, natural-sounding text and SEO best practices
03/
Absolutely no AI involved – just original blog posts written by a professional copywriter
Types of blog posts for photographers
Gallery Blogs
Gallery blogs tell the story of an elopement, wedding day, or other photo session. They might include details about the clients, how the session was planned, the location or venue, and other participating vendors. These posts are usually divided into sections that follow the flow of the day, with photos that go along with each section. Gallery blogs serve as part of your online portfolio, and attract potential clients by giving examples of what a session could look like.
Resource Blogs
Resource blogs are informative guides on topics of interest to your clients. They might give guidance on how to get married in a specific location, or how to plan different aspects of a wedding or elopement day. These posts both draw new clients to your business by targeting keywords, and act as educational resources for existing clients.
Blog post length
I price blog writing based on the length of the text – but it’ll always be within a word count range we agree on before I start writing, so you’ll know the cost upfront.
I categorize blog posts as short, medium, or long based on the type of post. In general, I’ve found that 500 to 1,000 words is a good medium length for gallery blogs, and 2,000 to 3,000 words is a good medium length for resource blogs.
The longer a blog post is, the more in-depth the information. For example, in a gallery blog, a higher word count gives more room for personal details and anecdotes about the client and event. In a resource blog, a higher word count lets you describe each subtopic – such as different locations or activities – thoroughly.
One thing that makes a big difference in blog post length is how much “fluff” you want to include in the text. Some photographers prefer blogs written in complete sentences, in a very conversational tone, with anecdotes and calls to action throughout. But other photographers prefer a more bullet-pointed style, with less explanatory text after each heading.
Short gallery Blog
up to 500 words
Medium gallery Blog
500 to 1,000 words
Long gallery Blog
1,000 to 1,500 words
Short Resource Blog
1,500 to 2,000 words
Medium Resource Blog
2,000 to 3,000 words
Long Resource Blog
3,000 to 4,000 words
Formatting options
In addition to writing the copy for your blog posts, I can also format and stage them on your website, so all you have to do is click “publish”! I offer a few different options for formatting blog posts . . .
01/ Text only
I’ll write just the text of your blog post and share it with you in a Google doc. You can then format and post the blog on your website.
02/ Simple formatting
I’ll format your blog post directly on your website and save it as a draft. I’ll apply simple formatting, such as applying headings and adding photos throughout.
03/ Complex formatting
Similar to simple formatting, I’ll format your blog post directly on your website and save it as a draft. I’ll apply design-focused formatting, including graphics, calls to action, and creative presentation of photos.
Text Only
Simple Formatting
Complex Formatting
Content research
For resource blogs, I also offer the option to conduct content research. All you have to do is tell me the broad strokes of what you want your post to cover, and I’ll research and assemble accurate info on your topic of choice.
If you don’t opt to have me conduct content research, I’ll closely follow a content outline you provide, making sure your unique experience with the topic is clear in the copy.
Pricing
Gallery blogs |
Short |
Med. |
Long |
|---|---|---|---|
|
Text only |
$100 |
$150 |
$200 |
|
Simple format |
$175 |
$225 |
$275 |
|
Complex format |
$225 |
$275 |
$325 |
Resource blogs |
Short |
Med. |
Long |
|---|---|---|---|
|
Text only |
$250 |
$325 |
$400 |
|
Simple format |
$350 |
$425 |
$500 |
|
Complex format |
$425 |
$500 |
$575 |
|
Text only + content research |
$350 |
$450 |
$550 |
|
Simple format + content research |
$450 |
$550 |
$650 |
|
Complex format + content research |
$525 |
$625 |
$725 |
Blog writing subscriptions
If you need a consistent stream of blog posts each month, I also offer discounted blog writing subscriptions. Over the course of three months to a year, I’ll produce a set number of blogs for your website. The cost is billed monthly, instead of per project (at a discount off my regular prices)!
I have some suggested preset packages – but we can also put together a custom package if you have specific blogging needs.
All blog subscriptions also include a 60-minute strategy call to discuss your blog’s voice and tone, post structure, and long-term goals for your content.
Galleries Only
$400/mo
for 3 months
$325/mo
for 6 months
$275/mo
for 12 months
Galleries + Resources
$600/mo
for 3 months
$500/mo
for 6 months
$400/mo
for 12 months
Every blog post for photographers includes…
Process
01/
Contract
If you’re ready to move forward, I’ll send you a contract that lays out the pricing info above and any subscription terms. Your contract and pricing will be valid for one year.
02/
Tasking Blogs
After we sign the contract, you can contact me any time with an assignment for a blog post, and we’ll chat about the scope (length, formatting, research, etc).
03/
Invoicing
I’ll send you an invoice based on the scope of work we decide on. If you have a blog writing subscription, I’ll send you an invoice once a month for the length of the contract.
04/
Sharing Materials
You’ll send over any materials – content outlines, notes, photos, any specific keywords you want to highlight, etc. The more context you provide, the more personal I can make your blog content!
05/
First Draft & Review
I’ll start writing your blog post and send you a first draft within 5 business days. You can review and let me know of any edits to the text and/or formatting. My pricing includes one free round of edits.
06/
Ready to Publish
I’ll revise the blog post based on your feedback, and send you the final draft within 3 business days. You can publish the blog post to your site (and adjust it as much as you like – it’s yours to use)!