Branding

I specialize in branding for creative small businesses.

What is Branding?

Branding is your business’s visual identity.

It’s the logos, fonts, colors, and graphics that make your business recognizable. Branding is the “look and feel” of every part of your business, whether online or in person.

Skip to . . . Pricing Examples

Why does your
creative business
need Branding?

Branding is what marks everything your business puts out into the world as being from your business – whether that’s physical products, emails to clients, or videos on social media.

Consistent branding makes your clients’ interactions with your business feel consistent and curated, from the moment they follow you on Instagram or open your website. Even if your business is built on being creative and authentic, the last thing you want is to come across to potential clients as unprofessional or unserious.

Branding for creatives is a little bit like a mullet – it’s both business and party:

01/

It represents the personality and vibe of your brand — whether sleek and refined, fun and quirky, or adventurous and organic.

02/

It creates a polished look for all your business communications that helps you come across as professional, established, and — for lack of a better word — legit.

Branding is also the structure you create now to save yourself time later. If you take time now to establish your business’s logo, fonts, and colors, it’s easy to “plug and play” these elements later when you’re ordering business cards or setting up your website.

Your creative business needs professional branding to build this structure. I’ll use my graphic design and marketing expertise to make sure all the elements of your brand are coordinated, readable, and accurately convey the vibe of your business.

Why should you
trust Bart & Pen Co. with your Branding?

There are a lot of ways to create a brand identity for your business. Pre-built branding suites you can purchase on Etsy, AI “logo generators,” fiddling around in Canva yourself . . .

But branding is also where you can start to run into legal trouble if you’re not careful. Yes, legal trouble. Because you’re using branding to market yourself — and sometimes even selling products with your logo — it’s super important that it doesn’t infringe on copyright laws.

Did you download that font on the internet, and is it licensed for commercial use? Do your social media icons use clip art? Is your logo the same as someone else’s?

Bart & Pen Co. takes the stress out of branding because . . .

01/

All my art is original.

When you hire me to create a logo or branding suite, I’ll design entirely original, unique graphics and illustrations for your business. Your logo is completely yours to market, print, and post — no copyright issues, no copycat issues, just a package of ready-to-use files that you own.

02/

I understanding font and image licensing.

Your branding suite will use fonts that are completely cleared for commercial use, including on your website. And the fonts and graphics in your logo won’t prevent you from trademarking the logo yourself.

03/

My branding packages are completely customizable.

Every business has different branding needs. For some businesses, a single logo, simple color palette, and two font choices are all you need to market yourself. But for others, social media templates and submarks for product packaging might be essential elements of your brand.

The packages in my pricing guide are examples of the levels of service I can provide, but I create a custom quote for every project to make sure you’re only paying for what you need. I also offer “a la carte” branding services for both new and existing clients if you just need a little something (or a little something more).

“Bart & Pen Co. was amazing to work with. I have been without a logo for YEARS because I couldn’t figure out exactly my vision and Abby was so patient and had the best ideas. She came up with the exact colors and so many different combinations. I would highly recommend Bart & Pen Co. and the branding package. I have so many files to use for print materials, social media, and my website! I am so happy with the final product.”

– Hannah Collier Photography
“Nothing but so much appreciation for Abby’s work! Came to her with an idea for my rebrand and she designed my package beautifully. More than pleased with the all the results and process from start to finish. Abby delivered every draft on time, was attentive to feedback. She was kind, professional, and such a joy to work with. I wouldn’t hesitate to hire her again and am already looking forward to working with Abby on future projects.”

– Molly Jacobe Photography
“I was blown away when I got the final design package. What a Christmas-morning feeling to open up ready-to-use logos (and other branding elements) that I’d struggled for so long to create on my own. Every single item looks so professional and elevated compared to what I could have accomplished myself. It feels amazing to have a cohesive brand presence.”

– Hearthstone Speech, Listening, & Literacy

Branding Services

Complete branding suites with logos, fonts, and color palettes
Custom logos with text and graphic elements
Logo sets with alternative designs for every business use, including orientation and color variations and submarks, brandmarks, and wordmarks
Graphic icons and hand-drawn illustrations
Patterned backgrounds for websites and social media accounts
Branded social media templates for stories and posts
Moodboards and multi-format file packages with all branding services

Can’t find exactly what you’re looking for?

Reach out to me if you’re interested in any branding or design services not listed here!

Contact Me

Pricing

Primary logo, two alternative logos, and wordmark
Typography styling with three fonts
Brand color palette with up to twelve colors, tints, and shades
Five graphic icons
Patterned web background

Branded templates for social media posts and stories

Why do all my prices say “starting at”?

I don’t have a set price for my services because every project is different! When you inquire with me, I’ll create a custom quote and detailed scope of work based on your business’s unique requirements.

The prices listed on my site reflect the cost of a “simple” project in each of these categories. Complexity of design, number of elements in a package, and rounds of edits required can all increase the cost of a project.

If you have a specific budget in mind, please let me know! I’ll work with you to make sure you get the most bang for your buck. I’m also happy to offer discounted pricing for multiple services and large projects.

Fill out my contact form for a custom quote